India is Great! and Other Fabulous Graphics

Image

It was fun to see the different variations of this message on the back of every bus in Kolkata, especially the version with the big DANGER underneath.

Image

Kidding aside, India IS great and the marketing efforts to promote it were wonderful to see. During the month, I captured a number of signs, billboards, advertisements, murals and announcements that caught my eye. We also created some messaging of our own in appreciation of one of our best team dinners at the famous Bengali restaurant, Kewpies.

Image

See more photos at flickr.com/jilldaffodil.

#ibmcsc India

Advertisements

One Incredible Month in India – my experience working with Prayasam in Kolkata

I recently returned from a Corporate Service Corps (CSC) assignment in Kolkata India were I was part of an 11 person IBM team providing problem-solving assistance to small businesses, non-governmental organizations and social service providers. Our team, the 19th in India since 2009, came from 9 different countries – Brazil, Canada, France, Italy, Japan, Peru, Philippines, UK and USA.

My client was Prayasam, a non-governmental agency that empowers disadvantaged children to become leaders and health advocates in their community. Their motto is ‘Each One, Teach One’ and we lived that everyday in our work there.

Image

Our team developed a branding and communications strategy to help make Prayasam’s work more structured and professional – enabling them to become a more trusted consultancy with a greater say in the shaping of national policies designed to assist marginalized sectors of society. We facilitated a number of workshops that were then tailored to use as learning modules for Prayasam’s adult education classes and even had the opportunity to lead the classes for a week to train the future trainers. It was the experience of a lifetime and I feel so lucky to have been able to spend a month with the fabulous individuals at Prayasam.

India 19’s other clients were ONergy, a small business that provides energy from renewable sources to the disadvantaged; the United Way Kolkata, a non governmental organization that assists the needy; and Sukanya, a specialty retailer created and managed by economically and socially disadvantaged women. 

The CSC experience was amazing from both a personal and professional standpoint. Contributing my marketing and branding expertise to Prayasam was really rewarding. I grew professionally from working so closely with a global team. An unexpected outcome was realizing how much I learned from the talented, wildly creative and dedicated child advisors and staff at Prayasam. Their creativity, resourcefulness and work ethic are truly inspirational.

Image

Thank you Prayasam for including me as part of your family!

See more photos at flickr.com/jilldaffodil.

#ibmcsc India

What the heck is cricket, anyway?

I was very curious about the game, cricket, before leaving for India. I’d seen it on TV a few times but had mentally filed it in the watching golf folder. I’m a college basketball fan through-and-through and was a little sad about missing the bulk of March Madness this year. So, I thought that cricket might be a good substitute.

At our hotel in Kolkata the main sport on TV at the hotel is cricket. It was on when I left to go for an early morning run, it was on during breakfast, at dinner the kitchen staff all had their noses pressed to the glass partition so that they wouldn’t miss the action.

I honestly can’t say that I understand much more about the game than I did before I left, but I can say that it is really fun to play! I spent a Sunday morning with the CSC India 19 team attempting to play cricket at the park by Victoria Memorial.

Image

There were so many pick up games going that it was hard to tell where one field ended and another began. With the help of some locals we got one wicket set up and had batting practice. We never actually got around to the running part because it was 100 degrees and 95% humidly. Everyone took at least a few turns at bat and some even tried the bowling position. We had fun laughing together and entertained the regulars with our enthusiastic lack of skill.

We finally ended our game when security came by to chase us off the field. They were filming a Bollywood movie in the park and we were getting in the way of the camera. Maybe one of us might accidentally make it into a scene!

See more photos at flickr.com/jilldaffodil.

#ibmcsc India

Published post trip (PPT) due to connectivity issues in India.